- At Manzanita, our hallmark is the production of fine quality fruit, in a safe and enjoyable work environment where we take to heart the well being of our personnel and the consumers of our fruit. We promote quality over quantity in everything we do. To spend the time, money and energy we do raising strawberries and not do our very best would be unthinkable. We take seriously our commitment to providing a healthy product that is safe for our workers and our customers. Please visit our Growing and Harvest pages to learn about what we and other California strawberry growers are doing to ensure the production of a safe and wholesome product.